Your beauty and personal care business customers want a reason to come and buy from you, what’s a better reason than their anniversary with you?
Let’s say Jane bought from you the first time on 1st of January 2018, every 1st of January is her anniversary with you.
Sending her a little gift as a token of appreciation will make her happy, bring her back to buy some more and tell her friends.
How does an anniversary campaign work?
- Identify your customers anniversary with you
- Send them a series of emails on the anniversary
- Measure the results
How do you measure the success of an anniversary campaign?
The success of an anniversary campaign is measured by how many customers buy from your emails celebrating their anniversary with you.
Do you need to give discounts?
As a small token of appreciation for your customers to be still with you year over year, it’s good to give them a discount.
Another thing you can try is giving them a small gift on their next purchase, for example if they spend $100+ with you they get something for free.
Do we need to manually add the customers and email them?
Depends on which tools you use, you might have to do this manually… but that’s not the best way to do it.
You don’t have time to find out which customers need to see the products you want to recommend, tag or export them and then send them emails… and repeat every day.
Which is why WebMedic does all of this for you and more in simple steps:
- Connect your online store with one click
- Follow our best practices template
- Launch your campaign
Our clients see results within a few days of launching their campaign, and then they continue to see new sales every month — without having to think about this campaign again.
Helping you grow your online business and giving you freedom is what WebMedic stands for, and we are so confident you will love it, we guarantee results, which means you only pay if you are happy.
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