Did you know email marketing is the most profitable channel for beauty and personal care brands?
To get the best results from your email marketing, it’s important to know the different types of email marketing:
- Mass email marketing
- Segmented email marketing
- Email marketing automation
When most businesses think and talk about email marketing, they are talking about mass email marketing.
Mass email marketing
Sending the same email to everyone on your list, does it work? yes, but you can do much better with segmented email marketing.
Segmented email marketing
Sends the email to specific set of customers based on their behaviour and demographics.
For example you can send a promotional email to customers who recently made a new order with you and they only have 1 order with you in total, to convert them to repeat customers.
Campaign monitor research shows that marketers who use segmented campaigns get up to 760% increase in revenue compared to non-segmented campaigns.
Email marketing new rules (By campaign monitor)
Email marketing automation
Which is like sending a segmented campaign but instead of having to do it manually each time — it’s done for you automatically.
For example you can create an automation that gives customers a gift on their birthday.
The segment here is your active customers who have their birthday in this month.
Instead of having to:
- Segmenting your customers
- Writing the emails
- Scheduling the emails
- And sending emails
With email marketing automation, you simply:
- Write the email once
- That’s it!
With email marketing automation you make more money and save time.
Btw WebMedic gives you all the tools you need to do email marketing automation easier and faster than ever before.
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