You are busy, but you want to start a re-activation campaign now because you know how valuable it can be to your business.
1. Chanel
Chanel is one of the biggest names in cosmetics.
They sure have a few things to teach us from their reactivation campaign:
- Personalisation by starting with the customer’s name, Alberta.
- Free gift and a picture of the product, which we can safely say is recommended specifically for Alberta based on her previous purchases
- Call to action to shop now and get her free gift
2. Birchbox
Birchbox delivers curated beauty products to their customers every month.
They have a nice re-activation campaign we can all learn from, they play a lot on the emotions:
- Cute visual
- Emotional headline: remember all the good times?
- More emotional play asking the customer if they are missing all the times they received a box from them and opened it — a unique experience for their customers
- Use of power words such as “special gift” and “extra exciting”
- Great call to action: Want Pretty Packages Again?
- And to top it all off, an extra free gift at the end with a coupon code (making the customer feel like they are winning and getting even more!)
3. SkinCareRX
SkinCareRX offers a wide variety premium beauty products.
Their re-activation campaign has a few things to teach us:
- A lot of savings and a free gift – their offer to bring a customer back makes it feel like a great deal, specially the free gift part
- Good coupon name: IMBACK as a way to play on the customer emotion
- Suggested products to use their coupon on
4. DHC
DHC is a Japanese skincare company which wants to make you feel beautiful in your own skin.
And here is what we can learn from their re-activation campaign:
- Straight to the point with their offer to you, being Japanese this comes as a no surprise
- Smart offer, only if you buy $45+
- Powerful call to action: Claim It Now
5. Pacifica
Pacifica offers clean beauty, 100% vegan and cruelty free.
Their re-activation campaign has a few things to teach us:
- Clearly show the discount code at beginning of the email
- Create sense of urgency by making it only valid for a certain period of time
- Tie to the emotional side of using their products to look good
- List of categories they can click quickly to view and shop
- Reminder on their value propositions (free gift, free shipping)
That’s all we have for you today on re-activation campaign examples for your beauty and personal care brand.
Did you find the inspiration you were looking for? did you learn something new?
Do you want to learn more? here are some recommended readings:
