The Best Welcome Campaigns For Beauty and Personal Care Brands

You are busy, but you want to start a welcome campaign now because you know how valuable it can be to your business.

We got you covered with a list of 4 effective campaign examples you can use today for your next campaign.

Tarte offers natural cosmetics that don’t hurt your skin when you use it.

Here is what they are doing right with their welcome campaign:

Straight to point, short email
Remind the customer what they will be getting from them moving forward
Give them something for their next order, make them a repeat customer faster
Links to relevant categories / pages on their website
Reminder at the end with their value proposition of how their products are natural

The Body Shop is one of the most popular cosmetics brands in the world.

They have a few things to teach us in their welcome campaign:

Nice picture of people who seem to be friends, showing you that you are now part of this
An empowering quote by their founder
Coupon for their next order to quickly convert the customer into a repeat customer
Link to get to know them, very important to help the customer know about your brand
And of course links to the different categories and shop now to buy more (and use their next order coupon)

Curology specialises in skincare products to treat skin problems.

And they want the customers to know this in their welcome email:

Remind the customer that they care and want to work with them to have the clearest, healthiest skin ever
List of value proposition their customer gets
Call to action to follow them on social media

Sephora is one of the biggest names in cosmetics industry.

They surely have things to teach us from their welcome campaign:

Keep it simple, they know you are busy and tell you exactly what to expect from them
Links to their most popular categories / pages
Call to action to shop with a cute signature

That’s all we have for you today on welcome campaign examples for your beauty and personal care brand.

Did you find the inspiration you were looking for? did you learn something new?

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