As a business, your website visitors and customers feedback is important. Asking your visitors and customers for feedback is a difficult, time consuming task.
What if you can get feedback on your service without having to ask?
As your website browse your website, they are leaving behind data that can be monitored and analysed to help you improve your conversion rate — improve your sales.
What can we learn from monitoring website visitors?
1. Popular vs not so popular posts, pages and products
When you know what is working for your visitors vs not, you can identify where to invest your resources and how to qualify your visitors better.
For example if you sell pet food online and you notice that majority of your customers are buying dog related products, investing in more visibility for your dog products on your website can result in more sales.
2. Where are our visitors coming from
Not just their physical location but where from the Internet did they find your website.
Are most your relevant visitors (low bounce rate, high engagement) coming from LinkedIn? maybe you should focus more on LinkedIn vs Facebook.
Learn where your visitors are coming from so you can utilize your investment better by focusing on what works and spending less where it’s not working.
3. How are your visitors engaging with your website
Your website might feel natural and easy to use for you and people around you – but is it really working for everyone else?
When you look at your website from your visitor’s point of view, you can find out if they are using it correctly or if there are any problems that are causing them to leave.
What are the ways we can track website visitors?
- Heat maps
- Visits recordings
They are all good on their own but they work best when used together.
Statistics tell us how many visitors we have, the source of the traffic (ex: which websites or social media referred them), which pages do they browse and how long do they stay vs leave.
Example tool: Google Analytics (FREE)
Heat maps is like an x-ray vision that tell us about user engagement, how far are they scrolling on pages, which parts do they skim through and which parts do they click on.
Example tool: CrazyEgg
Statistics and heat maps tell us what, visitor recordings tell us how and why. You can see the entire experience of the website visitor and put yourself in their shoes as they browse your website.
Example tool: FullStory (FREE)
In the end
Simply tracking your website visitors alone won’t magically help you improve your website. You need to be proactively looking at the data and acting on your findings.
You don’t have to do this daily, once a week is great and once a month is good for most websites.
All the best!