Hi, my name is Faisal Hourani and I want to share my startup journey with you

Zero to One is a term used by Peter Thiel in his book Zero to One: Notes on Startups or How to Build The Future.

The idea behind the book is if we take something that exists and improve on it we can go from 1 to many. If we create something new we can go from “0 to 1.”

Example: One to many progress is making a better typewriter, zero to one progress is making a better way to write (ex: Word Processors)

WebMedic is inventing the future of how businesses manage their website.

Today it doesn’t matter what business you are in

You could be selling clothes online, startup working on a new app or even a large financial institution.

Doesn’t matter because the point is everyone needs the same thing.

You need a website.

Whether it is to sell online, collect emails or to promote your business.  

Your website is the centrepiece of your online presence.

Businesses are leaving money on the table

Most businesses think of their website as an online brochure — they build it and leave it then expect it to generate revenues.

Businesses are not aware of their website’s performance and so their visitors are more likely to use a competitor who offers a better experience.

The problem is only getting worse

As of 2017 around 70% of businesses have websites and e-commerce is at 10.1% of all retail with $2.290 trillion.

Those numbers are expected to grow to 90% and $4.479 trillion by 2021.

E-Commerce vs Retail Sales Worldwide

A lot of businesses are still not online and a lot of money is still spent offline.

What does that mean?

As more businesses go online and more money is being spent online, there will be more competition.

Website visitors will have higher expectations and a lot more options.

Can your business survive online?

Simply having a website is not enough.

Businesses will have to keep up with customer expectations and new technologies or risk losing to competition.

Which means businesses will need to be constantly monitoring, analysing and improving their website.

It is not the strongest of species that survives, nor the most intelligent but the one most responsive to change. — Charles Darwin, 1809

Let’s say your business wants to start improving their website

How would you do it?

Well you could hire an in-house team. You will need a developer, designer, copywriter and an online marketer.

Too expensive but even if you could afford them, do you really want to get into the business of website optimization?

What if you outsource to a digital agency?

The thing about digital agencies is that they have a lot of overheads because they offer too many things at once — that also means they are not great at web optimization.

So you will be paying a lot for less.

Okay so you could outsource to a freelancer, they are more affordable.

Which ones are good? are they going to deliver? what happens if they disappear? how do you know they are using the right tools?

Too many unknowns. Only the lucky few or technical have good experiences with freelancers.

Businesses need a professional, quick and affordable service

Imagine if your business can improve their web presence without having to hire or manage a team.

You would have 24/7 access to a world-class team that is continuously improving your website and sharing what really matters to you — results.

This is WebMedic.

Join me on this journey

I have been working on WebMedic since April 2016 and would like to share my journey with you. 

This is the first post which will outline the journey, the founder and how did we get here today.

There will be additional links after each section for you to dig deeper in the topics that interest you.

A little about the founder

Born in Jordan and grew up in different countries until I moved to Malaysia for university in 2009 to study Mobile Computing.

Since a young age I have had a passion for programming.

During university (2009 – 2013) I spent a lot of my time freelancing helping companies and students with programming.

As I was freelancing I had ideas for products and services I wanted to launch and so I built them.

The ideas never made it past prototype because of my lack of experience in marketing.

I thought if I build it, the users would come.

This is a common problem for developers where we would continue to work on the product or service without getting feedback from the target market.

What I learned from my freelancing experience is that I enjoy building things from nothing more than I like programming.

Inspired by all the talk about launching startups, I wanted to build my own but had no idea what I am getting myself into.

In future posts I will share more on the beginning of WebMedic and the pivots to where we are now.

Do you like this post? hate it? Share your opinion in the comments below or by emailing me on [email protected]

Thank you

  • Edward
    Posted on November 6, 2017 at 9:34 pm

    nice post about your entrepreneurial journey Faisal, keep it going bro ????

  • Mahgoub
    Posted on November 14, 2017 at 4:08 pm

    Love it, good luck


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