Ecommerce Conversion Rate
Optimization That Pays for Itself

"We're spending thousands on ads every month — but the conversion rate hasn't moved in six months."

Every visitor who leaves without buying is revenue left on the table. If your store gets traffic but the numbers don't add up, the problem isn't your product — it's the experience between landing and checkout.

Get Your Free Store Score
The Problem

Traffic Is Not the Problem.
Your Conversion Rate Is.

Most ecommerce brands in Malaysia and Singapore pour money into paid traffic — then watch 97% of those visitors leave without buying. The leak isn't at the top of the funnel. It's everywhere between the landing page and the thank-you page.

Spending on Ads but CVR Stuck at 1-2%

Your ad spend keeps climbing, but the conversion rate hasn't budged. You're paying to bring people to a store that isn't optimised to convert them — and every click that doesn't convert is money burned. The issue isn't traffic quality. It's the store experience.

You Don't Know Where Customers Drop Off

Is it the product page? The cart? Checkout? Shipping costs? You're guessing. Without proper analytics, heatmaps, and funnel tracking, you can't see the drop-off points — and you can't fix what you can't see. Every day without data is another day of lost sales.

Made Changes Based on Gut — Nothing Improved

You moved the CTA button. Changed the hero image. Rewrote the product description. But nothing moved the needle because the changes weren't based on data. Without a structured testing framework, redesigns are just expensive opinions.

How We're Different

CRO That's Built Into
Design and Development

Most agencies treat conversion rate optimization as a bolt-on service. We embed it into every design decision and every line of code — because CRO isn't a project, it's a discipline.

01 — Data-First CRO

Full-Funnel Audit Before a Single Change

We never start by redesigning your homepage. We start by understanding exactly where your store leaks revenue — product pages, cart, checkout, post-purchase. Analytics, heatmaps, session recordings, and funnel analysis tell us what to fix and in what order. Data first, opinions never.

Google Analytics 4 deep-dive

We audit your GA4 setup, fix tracking gaps, and build custom funnel reports so you see exactly where revenue drops off.

Heatmaps and session recordings

See what your customers actually do — where they click, how far they scroll, and exactly when they leave. No more guessing.

Prioritised improvement roadmap

Every finding is ranked by revenue impact and effort. You get a clear, ordered list — not a 50-page report that collects dust.

Funnel AnalysisData-Driven
Homepage100%
Product Page62%
Add to Cart18% drop
Checkout11%
Purchase1.8%

Biggest leak: Product Page to Add to Cart. This is where CRO starts.

A/B Test ResultsStatistically Significant
Control (A)Original PDP
2.1%
Conversion rate
Variant (B)Optimised PDP
3.4%
+62% lift · 97% confidence
Measured, not guessed
02 — A/B Testing with Measurable Results

Every Change Is Tested.
Every Result Is Proven.

We don't ship opinions. We run controlled A/B tests on product pages, cart flows, checkout UX, and CTAs — then let the data decide. Every test has a hypothesis, a measurable outcome, and statistical significance before we declare a winner. This is website optimization that compounds over time for stores across Malaysia and Singapore.

"For the first time, we're making changes based on what the data actually says — not what we think looks better. The results speak for themselves."

03 — CRO Embedded in Design + Dev

Not a Separate Silo.
Built Into Everything.

At most agencies, CRO is a separate team that sends recommendations to designers and developers. At WebMedic, conversion rate optimization is embedded in the same team that designs and builds your store. Every wireframe, every component, every interaction is created with conversion in mind from day one.

CRO informs design decisions

Our designers use analytics and test results to guide layout, hierarchy, and content placement — not just aesthetics.

Development built for testing

We build Shopify themes that are easy to A/B test — modular components, clean code, and proper tracking baked in.

Results compound monthly

Each winning test is permanently implemented. Your store gets measurably better every month — not every redesign cycle.

1

Analyse

Identify the biggest conversion leak with data.

2

Hypothesise

Form a testable hypothesis based on evidence.

3

Design + Build

Create the variant. Design and dev in one team.

4

Test + Measure

Run the A/B test. Wait for statistical significance.

Ship the winner. Repeat. Compound.

Who We Work With

CRO for Ecommerce Brands
Ready to Convert More

Conversion rate optimization works best when you already have traffic and product-market fit. Here's the profile that gets the most from our CRO work.

Shopify

On Shopify or Shopify Plus

20k+

Monthly visitors

Low CVR

Conversion rate under 3%

$1M-$20M+

Annual revenue

The brand profile that gets the most from CRO

You're running an ecommerce brand in Malaysia or Singapore with proven product-market fit. Traffic is there — from ads, SEO, or both — but the conversion rate isn't where it should be. You've outgrown gut-feel changes and need a systematic, data-driven approach to turn more of your existing visitors into customers. Whether you're on Shopify in Malaysia or Shopify in Singapore, the opportunity is the same: more revenue from the traffic you already have.

How It Works

From Guesswork to a
Conversion Machine

A structured CRO process that turns your store into a system that improves itself month after month.

1

Audit — Find the Leaks

Start with your free Store Score. Then we go deep: GA4 audit, heatmap setup, session recordings, checkout funnel analysis, and competitive benchmarking. You get a prioritised list of exactly what's costing you conversions — and revenue.

2

Test — Prove What Works

We design and run A/B tests targeting your highest-impact leaks. Product page layouts, CTA placement, trust signals, checkout friction, mobile UX — each test has a clear hypothesis and is run until we reach statistical significance. No guessing. No rushing.

3

Compound — Ship Winners, Repeat

Every winning test becomes a permanent part of your store. Then we move to the next biggest opportunity. Month after month, your conversion rate climbs — and so does your revenue. This isn't a one-time project. It's a system that compounds for ecommerce brands across Malaysia and Singapore.

FAQ

Common Questions

What is ecommerce conversion rate optimization?

Ecommerce conversion rate optimization is the systematic process of increasing the percentage of visitors who complete a desired action on your online store — whether that's adding to cart, starting checkout, or completing a purchase. It involves analysing your store's data, identifying where customers drop off, forming hypotheses about what would improve conversion, and running controlled A/B tests to validate those hypotheses. Unlike a one-time redesign, CRO is an ongoing discipline that compounds results over time.

How is conversion rate optimization different in Singapore versus Malaysia?

The CRO methodology is the same — data-driven, test-everything, ship winners — but the details differ. Conversion rate optimization in Singapore often focuses on higher AOV products, cross-border checkout flows (SGD/USD), and trust signals that resonate with Singaporean shoppers. Conversion rate optimization in Malaysia typically addresses local payment preferences (FPX, e-wallets), Bahasa/English content considerations, and mobile-heavy purchasing behaviour. We work across both markets and know the nuances that move conversion rates in each.

How long does CRO take to show results?

The audit and first round of quick wins (fixing obvious friction, improving page speed, patching tracking gaps) typically deliver measurable improvements within the first 4-6 weeks. For A/B testing, each test needs enough traffic to reach statistical significance — usually 2-4 weeks per test depending on your traffic volume. Meaningful, compounding improvement is visible by month 3. By month 6, most brands see a material shift in their conversion rate and revenue per visitor.

What does website optimization in Malaysia look like with WebMedic?

Website optimization in Malaysia starts with a full technical and UX audit of your store. We assess page speed, mobile experience, checkout flow, product page structure, and analytics accuracy. From there, we build a prioritised roadmap and begin testing improvements systematically. Every month, we run tests, ship winners, and report on impact. The result is a Shopify store that converts better every month — not a one-off redesign that may or may not move the needle.

Do I need a minimum amount of traffic for CRO?

For statistically valid A/B testing, we recommend at least 20,000 monthly visitors. Below that threshold, tests take too long to reach significance. However, even stores with lower traffic benefit from our audit and quick-win approach — fixing obvious UX issues, improving page speed, and optimising checkout flows don't require A/B testing and deliver immediate impact.

How much does ecommerce CRO cost?

CRO is part of our monthly retainer model. The investment depends on your store's complexity and the scope of testing, but most brands invest between RM 8,000-25,000+ per month for ongoing conversion rate optimization. The initial audit is included in the first month. Unlike one-time redesigns, the returns compound — a 30% improvement in conversion rate on $1M revenue is $300K in additional annual revenue from the same traffic.

Ready?

Your Traffic Already Exists.
Let's Make It Convert.

See exactly where your ecommerce store is leaking revenue. Free, takes 5 minutes, and gives you a clear picture of what to fix first — whether you're in Malaysia or Singapore.

Get Your Free Store Score

No credit card. No commitment. Just clarity.

Data-driven CRO
Malaysia + Singapore
Shopify specialists