"We get traffic. People browse collections. But the conversion rate doesn't match the demand."
Fashion brands in Malaysia and Singapore share the same gap: strong brand, weak purchase flow. This guide gives you the sequence — fix merchandising clarity, then conversion friction, then scale channels.
Find Your Revenue LeaksFashion stores lose revenue in three predictable places. Fix these before increasing spend and your entire channel mix performs better.
Navigation, filtering, and collection structure are unclear. Buyers lose momentum before they even reach a product page — especially on mobile.
Size guides are generic or buried. Fabric details are missing. Without fit certainty, buyers hesitate — and returns eat your margin.
More traffic into a weak funnel increases CAC faster than revenue. Fix the flow, then turn up the channels.
Not sure where your fashion store is leaking?
Our free scorecard pinpoints the exact conversion gaps — takes 2 minutes.
Malaysia and Singapore share the same fashion purchase psychology. Keep one strategy and adapt only where market-specific behavior materially changes conversion.
Start with the operational guide, then move to the strategy layer. If you reverse this, you scale a store where buyers can't find what they want or trust that it will fit.
How to Sell Fashion Products Online — navigation architecture, size confidence, and conversion fundamentals.
Fashion Marketing Strategy — channel mix, seasonal planning, and scaling the system that converts.
Buyers who can't find their size won't convert no matter how much you spend on ads.
Shopify Store
Fashion or apparel on Shopify
Large Catalogue
50+ SKUs across collections
High Returns
Fit and sizing are pain points
MY / SG Market
Selling in Malaysia or Singapore
We build, optimise, and manage Shopify stores for fashion and apparel brands. See Shopify Malaysia, Shopify Singapore, our conversion rate optimization service, or our full-service ecommerce agency offering.
Same execution framework, different industry nuances.
Start with size guides that reference body measurements, not generic S/M/L labels. Add fabric weight and stretch info. Photo reviews showing the item on real people cut return rates significantly.
Fit uncertainty. If a buyer can't tell whether the item will fit them, they'll bookmark it and never come back. Size guides, model measurements, and try-on imagery directly impact add-to-cart rate.
In SEA, seasons are less pronounced than in Western markets. Focus on occasion-based collections (Raya, CNY, holiday) rather than spring/summer/fall/winter cycles. Plan inventory and campaigns around local festivals.
No. One Shopify store with market-specific pricing and delivery zones. Localize currency, shipping timelines, and payment methods — not the store itself.
Yes, but after conversion fundamentals are solid. SEO drives compounding traffic over time, but if your store leaks, that traffic doesn't convert. Fix the funnel, then invest in organic.
Start with a free store audit. See exactly where merchandising, fit confidence, and checkout flow are leaking revenue — then fix them in order.
Get Your Free Store AuditNo credit card. No commitment. Just clarity.