Ecommerce Blog
Insights, news, and strategies to help grow your Shopify business.
How to Find and Recruit TikTok Shop Creators (2026 Playbook)
A TikTok Shop creator can move more product than a paid ad campaign, if you recruit the right ones. Here's the commission math, outreach scripts, and tracking setup that work.
How to Run a Shopify Email Blast That Actually Converts
A Shopify email blast can be your highest-ROI channel or it can burn your list. Here is how to do it right.
UGC Usage Rights: What Ecommerce Brands Need to Know
Most brands lose their best creator video to a rights gap, not a creative problem. Here's how to license UGC properly, from duration to paid-usage payouts.
A/B Test Prioritization Framework: Score Before You Test
Most of your test ideas should die before they reach a test slot. Here is the intake gate and 12-point score WebMedic uses to decide which ones run.
How to Determine Your A/B Test Winner
Most stores call a winner too early. Here's the decision matrix WebMedic uses to know when a test result is real, and when it's just noise.
Creative Testing: How Many Ads Should You Launch Weekly?
There's a formula for how many new ad creatives to launch each week, tied directly to your ad spend. Here's the math, the decay table by budget, and the quality override that matters more than the count.
Conversion Rate Optimization Strategy: A Weekly Cadence
Most CRO programs stall because nobody owns the week. This is the 7-step loop, the 8 formulas and the 30-day rollout that keep a small team shipping.
When to A/B Test vs Just Fix: A Simple Decision Rule
Every test slot spent on a broken button is a slot not spent on revenue. Here is the fix-versus-test rule WebMedic uses, with all 13 triggers.
Shopify Starter Plan: Still Available? What Changed in 2026
The Shopify Starter plan costs $5 a month. It is the cheapest way onto the platform, and it does not include an online store. Here is exactly what you get, what you don't, and whether it's worth it.
Brand Community: How to Build One for Your DTC Brand
A WhatsApp broadcast list is not a community. Here is how DTC brands build one that members keep returning to, from the belonging check to a 30-day launch plan.
8 Klaviyo Flow Mistakes That Are Costing You Revenue
Most Shopify stores run Klaviyo with silent gaps in their flows. Here are the eight most common mistakes, backed by industry benchmark data, and how to fix each one.
Ecommerce Merchandising: Slot Model for Product Placement
Manual drag-and-drop merchandising breaks down past a few hundred SKUs. Here's the slot model that replaces it — rules, not guesswork.
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