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Insights, news, and strategies to help grow your Shopify business.
Refill Reminder Campaigns: Automate Repeat Purchases for Consumable Products
If you sell consumable products, your customers will run out — and most won't remember to reorder on their own. Refill reminder campaigns solve this automatically. Here's how to set them up.
Customer Anniversary Campaigns: How to Celebrate and Convert
Anniversary emails are one of the highest-converting automated campaigns in eCommerce — yet most stores don't send them. Here's exactly how to set one up, what to include, and the results you can expect.
Product Recommendation Campaigns: How to Show Customers What to Buy Next
Most of your customers only know a fraction of your product catalogue. Product recommendation campaigns fix that — showing each customer exactly what to buy next based on what they've already purchased.
Customer Re-Activation Campaigns: How to Win Back Lost Customers
The majority of your customer list is dormant — people who bought once and never came back. Re-activation campaigns bring them back at a fraction of what it costs to acquire a new customer. Here's the exact playbook.
How do you measure customer retention?
Customer retention measurement isn't guesswork — it's a set of specific metrics with formulas you can calculate today. Here's how to measure retention rate, churn, CLV, and repeat purchase rate for your eCommerce store.
What is Customer Retention?
Customer retention is the measurement of how many of your customers are still actively buying from you — and it's one of the most important metrics for any eCommerce business.
Why Measure Customer Retention?
You have an online business and you are getting monthly orders, why should you measure your customer retention? Because the difference between 5% and 10% retention is 1,400% more revenue over 5 years.
Customer Retention Funnel: The Complete Guide
Most eCommerce funnels end at checkout. But the post-purchase journey — from first-time buyer to loyal repeat customer — is where the real profit lives. Here's how to build a customer retention funnel that turns one-time buyers into lifelong customers.
New Customers vs Repeat Customers
Should you focus on acquiring new customers or retaining existing ones? The data says both — but most eCommerce brands have the balance completely wrong.
The Best 5 Marketing Strategies (For Beauty & Personal Care Brands)
Most beauty and personal care brands focus their marketing on getting new customers… and that is slowing you down.
eCommerce Overpopulation
The eCommerce market is more crowded than ever — and it's only getting worse. Here's why overpopulation is your biggest challenge, and the 5 strategies that actually work to stand out.
Securing Your eCommerce Store
Most eCommerce store owners think they're too small to be hacked. They're wrong. Here's the security checklist that protects 99% of attacks — and what to do about the other 1%.
Ready to Grow Your Store?
Start with a free Revenue Score — find out exactly where your store is losing money and what to fix first.