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Insights, news, and strategies to help grow your Shopify business.
The Best Product Recommendation Campaigns for Beauty and Personal Care Brands
Beauty customers rarely discover your full product range on their own. Product recommendation campaigns solve this — showing each customer exactly what completes their routine. Here are the best strategies for beauty brands.
The Best Re-activation Campaigns for Beauty and Personal Care Brands
Beauty brands lose 60-70% of customers after the first purchase. Re-activation campaigns bring them back — and the strategies that work for beauty are different from other categories. Here's the playbook.
The Best Welcome Campaigns for Beauty and Personal Care Brands
The welcome series is the most important email flow for beauty brands — it sets the tone for the entire customer relationship. Here are the best examples and a step-by-step guide to building yours.
Refill Reminder Campaigns: Automate Repeat Purchases for Consumable Products
If you sell consumable products, your customers will run out — and most won't remember to reorder on their own. Refill reminder campaigns solve this automatically. Here's how to set them up.
Customer Anniversary Campaigns: How to Celebrate and Convert
Anniversary emails are one of the highest-converting automated campaigns in eCommerce — yet most stores don't send them. Here's exactly how to set one up, what to include, and the results you can expect.
Product Recommendation Campaigns: How to Show Customers What to Buy Next
Most of your customers only know a fraction of your product catalogue. Product recommendation campaigns fix that — showing each customer exactly what to buy next based on what they've already purchased.
Customer Re-Activation Campaigns: How to Win Back Lost Customers
The majority of your customer list is dormant — people who bought once and never came back. Re-activation campaigns bring them back at a fraction of what it costs to acquire a new customer. Here's the exact playbook.
How do you measure customer retention?
Customer retention measurement isn't guesswork — it's a set of specific metrics with formulas you can calculate today. Here's how to measure retention rate, churn, CLV, and repeat purchase rate for your eCommerce store.
What is Customer Retention?
Customer retention is the measurement of how many of your customers are still actively buying from you — and it's one of the most important metrics for any eCommerce business.
Why Measure Customer Retention?
You have an online business and you are getting monthly orders, why should you measure your customer retention? Because the difference between 5% and 10% retention is 1,400% more revenue over 5 years.
Customer Retention Funnel: The Complete Guide
Most eCommerce funnels end at checkout. But the post-purchase journey — from first-time buyer to loyal repeat customer — is where the real profit lives. Here's how to build a customer retention funnel that turns one-time buyers into lifelong customers.
New Customers vs Repeat Customers
Should you focus on acquiring new customers or retaining existing ones? The data says both — but most eCommerce brands have the balance completely wrong.
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