Enter three numbers. Move three sliders. Watch compound math turn modest 10% improvements into 33%+ revenue growth — then see exactly which lever to pull first.
Your revenue is not one number. It is three numbers multiplied together: Revenue = Customers × Average Order Value × Purchase Frequency.
Most founders fixate on traffic. More ads, more SEO, more influencer campaigns — all aimed at pushing customer count up. But the math says there is a faster way. When you improve all three levers at once, they do not just add up. They multiply.
Here is what that means in practice: a 10% lift in customers, a 10% lift in AOV, and a 10% lift in purchase frequency does not give you 30% revenue growth. It gives you 33.1%. The extra 3.1% is free — it comes from compounding. And the effect accelerates as your improvements grow.
Enter your current metrics above, move the sliders, and watch the compound math work on your actual numbers. Most store owners discover they have $20,000 to $100,000 in additional annual revenue hiding in their existing business.
Numbers make this real. Say your store has 1,000 monthly customers, an AOV of $80, and customers order 2 times per year. That is $160,000 in annual revenue.
Now improve each lever by just 10%. You get 1,100 customers × $88 AOV × 2.2 purchases = $213,048. That is $53,048 in additional revenue — a 33.1% lift — from three modest improvements that most stores can achieve in a single quarter.
The compound math: 1.10 × 1.10 × 1.10 = 1.331. This is why the highest-performing DTC brands do not just run more ads. They optimize across all three levers simultaneously, because the math rewards it disproportionately.
Lever 1: Customers. This is the one everyone focuses on — getting more people through the door. But there are two sides to it: driving more traffic, and converting more of the traffic you already have. Most stores would get better results from conversion rate optimization than from spending more on ads. A site converting at 3% instead of 2% gets 50% more customers from the same traffic.
Lever 2: Average Order Value (AOV). Get each customer to spend more per transaction. Upsells, bundles, free shipping thresholds, and product recommendations all move this number. If your AOV is $60, you do not need to get everyone to $120 — even pushing to $66 (a 10% improvement) compounds into serious growth.
Lever 3: Purchase Frequency. The cheapest revenue comes from existing customers. Email marketing, loyalty programs, subscription options, and post-purchase sequences all bring buyers back. Calculate what a repeat customer is worth with our Customer Lifetime Value Calculator. A Bain & Company study found that a 5% increase in customer retention leads to a 25-95% increase in profits — making this the highest-margin lever of the three.
Here is the uncomfortable truth about growth: a 30% improvement in one metric is hard. Really hard. Most stores that chase a single big win end up stuck for months. But three 10% improvements? Those are achievable this quarter. And together they deliver more than 30%.
Going from a 2% conversion rate to 2.2%. Pushing a $75 AOV to $82.50. Moving purchase frequency from 2 to 2.2 orders per year. None of those changes require reinventing your business. Each one requires a single focused initiative. And the compound formula hands you the bonus for free.
This is the same principle behind the ecommerce profit calculation — small margin improvements across multiple cost centers compound into significant profit gains. The math works the same way whether you are optimizing revenue or profit.
The store owners who grow fastest are not the ones who find one big win. They are the ones who systematically improve every lever, every quarter, by small amounts that compound over time.
Revenue = Customers × Average Order Value × Purchase Frequency. When you improve all three, the gains compound — meaning three 10% improvements do not give you 30% growth, they give you 33.1%. This calculator shows you exactly how that compounding works with your numbers.
Compounding happens because each improvement multiplies the others. If you get 10% more customers AND they each spend 10% more, the total impact is 1.10 × 1.10 = 1.21 — a 21% gain, not 20%. Add a third lever and the effect accelerates: 1.10 × 1.10 × 1.10 = 1.331, giving you 33.1% growth from three 10% improvements.
It depends on your starting point, but for most ecommerce stores, conversion rate optimization (more customers from existing traffic) and AOV improvements (bundles, upsells) are the fastest wins. They do not require additional ad spend and the results compound with every other improvement you make.
Purchase frequency is a core component of Customer Lifetime Value (CLV). When you improve how often customers buy, you are directly increasing their lifetime value. Use our CLV Calculator to see how frequency improvements translate into long-term customer value — then factor that into your acquisition cost decisions.
A 10% improvement in each lever is achievable for most stores within a quarter. That means going from a 2% conversion rate to 2.2%, from a $75 AOV to $82.50, and from 2 annual purchases to 2.2. None of those are dramatic changes, but together they compound into 33%+ revenue growth.
See how much a customer is really worth over time — and whether your acquisition spend makes sense.
Calculate true profit after COGS, shipping, and ad spend.
Find out what you are really paying to acquire each customer across every channel.
Answer a quick set of multiple-choice questions and we'll pinpoint your biggest revenue leaks — and whether we can help plug them.
Find Your Revenue LeaksFree · No obligation · 2 minutes