Find out if your store redesign will pay for itself — or drain your budget. Plug in your numbers and see the answer in 30 seconds.
Monthly visitors to your store
Percentage of visitors who purchase
Total cost of the website redesign project
Your store looks fine to you. But your conversion rate tells a different story. If you are converting below 2 to 3 percent — the ecommerce average — you are leaving money on the table every single day. The good news: a redesign focused on user experience, page speed, and checkout optimization can unlock that trapped revenue without spending another dollar on ads.
Here is how to tell if it is time. Look for these warning signs:
These are not minor annoyances. They are revenue leaks. And if your store has not been updated recently, the gap between your design and what shoppers now expect is wider than you think. A modern ecommerce design is not about making things prettier. It is about removing every friction point between your homepage and the checkout button. Every day you wait, that friction costs you orders. The calculator above shows you exactly how much.
Most store owners guess whether a redesign is "worth it." You do not have to. The math is simpler than you think, and the numbers do not lie. Start with your current monthly revenue: monthly traffic multiplied by your conversion rate multiplied by your average order value.
Then estimate a realistic post-redesign conversion rate — a well-executed redesign typically lifts conversions by 20 to 50 percent. So if you are at 1.5 percent today, targeting 1.8 to 2.25 percent is reasonable. Your projected monthly revenue uses the exact same formula, just with the new conversion rate. The difference is your monthly revenue increase. Divide your redesign investment by that number, and you have your payback period — how many months until the redesign pays for itself.
But here is where it gets interesting. Most brands working with a professional ecommerce redesign team see payback in two to six months. After that, every additional dollar is pure profit. And because the conversion lift applies to every visitor, every day, even small improvements compound into numbers that make the investment obvious.
Nobody wants to invest $15,000 based on fantasy numbers. So let us talk about what actually happens after a redesign. Data across thousands of ecommerce stores shows that a 20 to 50 percent conversion rate lift is realistic when the redesign tackles real usability problems — not just a fresh coat of paint. If your store converts at 1 percent today, reaching 1.2 to 1.5 percent is a conservative target.
Stores with obvious UX problems — slow load times, clunky mobile experience, a checkout that feels like a tax form — tend to see improvements at the higher end. But that is only half the picture. A cosmetic redesign that swaps colors and fonts will barely move the needle. A strategic redesign that makes these changes is where the real gains come from:
Top-performing ecommerce stores convert at 3 to 5 percent. If you are well below that, there is room to grow. Use the slider above to model different scenarios — conservative, moderate, ambitious — and see what each one means for your bottom line.
Between $5,000 and $50,000, depending on your store. Simple theme customizations — tweaking an existing theme to match your brand — start around $5,000. A full custom build with unique layouts, advanced product filtering, and custom checkout flows can reach $50,000 or more. The biggest cost drivers are the number of unique page templates you need, custom functionality (like product configurators or subscription logic), and whether you are starting from scratch or building on an existing Shopify theme.
Realistically, 20 to 50 percent. If your store converts at 1.5% today, you could reach 1.8% to 2.25% after a strategic redesign that fixes UX bottlenecks, speeds up page load, improves mobile experience, and simplifies checkout. Stores with obvious usability problems often see results at the higher end. A purely cosmetic refresh — new colors, same experience — will barely move the needle.
Most stores break even within 2 to 6 months. The timeline depends on two things: your traffic volume and the size of your conversion rate lift. High-traffic stores see the fastest payback because even a small percentage improvement applies to thousands of daily visitors. A store with 50,000 monthly visitors and a 0.5% conversion lift gains hundreds of extra orders per month — the math adds up fast.
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