Your beauty and personal care business has different products, for different reasons and different times.
What happens usually is a customer might start with one product, which would work best with another product after it — but they don’t know that.
And so they might never get the full value of your products (and you miss out on more orders)
So why don’t customers buy the different products? maybe they don’t know that they work well with what they have or they forgot, or need a little push.
Product recommendation campaign is sent to recommend products to customers based on their current stage, whether it’s their first order or 100th.
How does a product recommendation campaign work?
- Select the products you want to recommend
- Identify which customers should be recommended
- Send them a series of emails to recommend to them
- Measure the results
How do you measure the success of a product recommendation campaign?
The success of a product recommendation campaign is measured by how many customers buy the products you are recommending to them.
Do you need to give discounts?
You don’t need to give discounts in a product recommendation campaign because you are sharing with customers to buy something they would appreciate.
Which makes product recommendation campaigns one of the most effective campaigns in terms of margins.
Can we see some examples of product recommendation campaigns?
Yes, here is a list of the best product recommendation campaigns for beauty and personal care brands.
Do we need to manually add the customers and email them?
Depends on which tools you use, you might have to do this manually… but that’s not the best way to do it.
You don’t have time to find out which customers need to see the products you want to recommend, tag or export them and then send them emails… and repeat every day.
Which is why WebMedic does all of this for you and more in simple steps:
- Connect your online store with one click
- Follow our best practices template
- Launch your campaign
Our clients see results within a few days of launching their campaign, and then they continue to see new sales every month — without having to think about this campaign again.
Helping you grow your online business and giving you freedom is what WebMedic stands for, and we are so confident you will love it, we guarantee results, which means you only pay if you are happy.
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