Reverse-engineer up to 3 competitors' funnels. Document their traffic sources, landing pages, email flows, and offers — then find the gaps you can exploit.
Most ecommerce brands guess at what their competitors are doing. This template forces you to actually look. Sign up for their emails, screenshot their ads, walk through their checkout. Document everything — then find the gaps they are leaving wide open.
Fill in each section for up to 3 competitors. The more specific your notes, the more useful your analysis.
Where do they acquire customers?
First impressions and conversion mechanics.
How they present and sell individual products.
Sign up with a burner email and document what they send.
How they incentivize the first purchase.
What are they genuinely good at?
Where you can outperform them.
Based on the gaps you found above, what can you do better?
Three is the sweet spot. One direct competitor (similar size, same market), one aspirational competitor (the market leader you want to become), and one indirect competitor (different product but same audience). This gives you a full picture without the analysis taking weeks.
Use SimilarWeb (free tier) to see their top traffic channels. Check Facebook Ad Library for active ads. Search their brand name on Google to see if they run search ads. Check their social profiles for follower counts and posting frequency. The Meta Ad Library is free and shows every active ad.
Turn your findings into action items. If every competitor has weak email sequences, build a strong one. If nobody offers a guarantee, add one. The goal is not just to document — it is to find the gaps you can exploit and turn them into your competitive advantages.
Do a full analysis every 6 months, and a quick check (just ads and landing pages) every quarter. Competitors change their funnels constantly — a promotion that worked last quarter might be gone. Set a calendar reminder so it does not slip.
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Answer a quick set of multiple-choice questions and we'll pinpoint your biggest revenue leaks — and whether we can help plug them.
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