12 months. 4 phases. A structured roadmap that tells you exactly what to focus on each month — from foundation to scale.
Most ecommerce brands try to do everything at once and end up doing nothing well. This roadmap breaks your first (or next) 12 months into four phases — each with clear priorities, monthly focus areas, and KPI targets. Fill in your goals for each month and use the checklists to stay on track.
Designed for DTC brands doing RM10K–RM500K/month who want structured, compounding growth.
Record your current numbers before you start. You will compare against these at the end of each phase.
Month 1–3 — Fix what is broken, establish baselines, and build the infrastructure for growth.
Month 4–6 — Drive qualified traffic through organic and paid channels.
Month 7–9 — Squeeze more revenue from every visitor, email, and order.
Month 10–12 — Expand channels, build loyalty, and plan the next growth cycle.
Roadmap completion
Fill in your baseline metrics above, then work through each phase month by month.
The phases are designed to build on each other. Foundation work (Phase 1) makes acquisition cheaper. Acquisition (Phase 2) gives you enough traffic to run meaningful optimization tests (Phase 3). Scaling (Phase 4) only works if the earlier phases are solid. You can adjust individual monthly priorities, but do not skip phases.
Start wherever you are. If your store is already optimized and you have steady traffic, jump to Phase 3 or 4. But be honest — most stores that think they have nailed the foundations still have page speed issues, weak product pages, or no email capture. Run the Phase 1 checklist as a gut-check before skipping it.
Check two things: the checklist completion and your KPI targets. If you have checked every item but your KPIs have not moved, something is off — the execution quality matters as much as the activity. Revisit the weakest area before moving on.
Yes — that is exactly who Phase 1 is designed for. Spend the full three months on foundation work. New stores often rush to paid ads before their product pages convert, which just burns budget. Get your store converting at 2%+ organically before you start Phase 2.
Score your store's design across 52 checkpoints covering hierarchy, typography, and conversion readiness
Before-and-after product description rewrites with conversion-focused frameworks
Section-by-section template for high-converting product pages
Answer a quick set of multiple-choice questions and we'll pinpoint your biggest revenue leaks — and whether we can help plug them.
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