24 key shopping dates for Malaysia and Singapore. Plan your promotions, email campaigns, and ad schedules around the events that actually drive sales.
Most ecommerce brands in Malaysia and Singapore run promotions reactively — scrambling a week before 11.11 or forgetting Hari Raya until competitors have already locked in ad placements. This calendar gives you all 24 key dates with a planning checklist for each, so you can prepare promotions weeks in advance instead of days.
Dates for floating holidays (CNY, Hari Raya, Deepavali, etc.) are approximate and shift yearly. Check the official calendar each year.
Fresh start promos — new year bundles, "new year, new you" positioning for health, fitness, and lifestyle brands.
Planning checklist
Major shopping season in both MY and SG. Gift sets, red/gold themed packaging, family bundles. Plan 3-4 weeks ahead.
Planning checklist
Malaysian cultural event. Relevant for food, traditional wear, and gift brands targeting the Indian Malaysian community.
Planning checklist
Gift guides for couples. Strong for jewelry, fashion, beauty, flowers, and experience-based products.
Planning checklist
Shopee and Lazada platform sale. Good for clearing Q1 inventory and testing ad creatives before bigger sales.
Planning checklist
Relevant for beauty, fashion, wellness, and women-focused DTC brands. Celebrate rather than discount — brand storytelling works well.
Planning checklist
MAJOR shopping season in Malaysia. Fashion, home decor, food hampers, and electronics. Start campaigns 4-6 weeks before.
Planning checklist
Long weekend in both countries. Travel accessories, outdoor gear, and lifestyle products. Flash sale opportunity.
Planning checklist
Gift category — flowers, jewelry, skincare, spa vouchers. Email reminders work well for last-minute buyers.
Planning checklist
Platform sale on Shopee/Lazada. Good mid-year checkpoint to clear slow-moving stock.
Planning checklist
East Malaysia harvest festival. Niche but relevant for brands selling to Sarawak and Sabah communities.
Planning checklist
Mid-year mega sale. Second biggest H1 platform event after CNY. Worth investing ad budget here.
Planning checklist
Platform sale. Lower intensity than 6.6 or 9.9 but still drives traffic. Good for testing Q4 creatives.
Planning checklist
Platform sale. Pairs with Singapore National Day for a strong August push in SG market.
Planning checklist
Patriotic promos for SG market — red and white themes, "Made in SG" spotlights, national pride messaging.
Planning checklist
MAJOR platform sale — kickoff to the mega sale season. One of the top 3 revenue days of the year. Go big on ad spend.
Planning checklist
Patriotic promos for MY market. "Proudly Malaysian" campaigns, local brand spotlights, Jalur Gemilang themes.
Planning checklist
Mooncake season. Relevant for F&B, gifting, and luxury brands. Popular corporate gifting period.
Planning checklist
Platform sale. Warm-up for 11.11. Use this to build remarketing audiences for the big day.
Planning checklist
Festival of Lights. Fashion, jewelry, home decor, and sweets. Important for both MY and SG Indian communities.
Planning checklist
BIGGEST online shopping day in Southeast Asia. Plan 6-8 weeks ahead. Maximize ad budget, pre-build hype with email teasers.
Planning checklist
Growing in SEA. Stronger with SG audience and international shoppers. Stack with 11.11 momentum.
Planning checklist
Year-end mega sale. Last major platform event. Clear remaining inventory and push gift purchases.
Planning checklist
Gift season. Stronger in SG than MY. Last-minute gift guides, express shipping promos, gift card pushes.
Planning checklist
Planning progress
Check off each planning task as you prepare your promotions. Progress updates in real time.
For major events like 11.11, Chinese New Year, and Hari Raya, start planning 6-8 weeks ahead — you need time to create assets, negotiate platform placements, and warm up your email list. For smaller platform sales like 3.3 or 7.7, two to three weeks is enough. The brands that win these sales are the ones who have their ad creatives and email sequences ready before competitors start scrambling.
11.11 Singles' Day is the single biggest online shopping day in the region — it regularly outperforms Black Friday in Malaysia and Singapore. After that, 9.9, 12.12, and 6.6 are the next tier. Chinese New Year and Hari Raya are culturally driven but produce massive spikes in specific categories like fashion, food, and home. If you can only go big on three events, pick 9.9, 11.11, and 12.12.
Both, but with different strategies. Platform sales (Shopee, Lazada) drive volume through marketplace traffic — use them for customer acquisition and clearing stock. Your own store should run parallel promotions with better margins since you are not paying platform commissions. Use your own store for bundling, upselling, and building your email list. The smartest brands use platform sales to acquire customers, then retarget those buyers to their own store.
Percentage discounts and free shipping are the baseline — every competitor offers them. To stand out, layer on bundles (buy 2 get 1), gift with purchase (drives up AOV), and early access for email subscribers. In Malaysia and Singapore specifically, shoppers respond well to platform voucher stacking, so make sure your pricing accounts for Shopee/Lazada vouchers. Time-limited flash sales (2-4 hours) also create urgency that drives impulse purchases.
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