Your time has a price. Calculate your effective hourly rate, then use it to decide which tasks to keep, delegate, or automate.
Most ecommerce founders have no idea what their time is actually worth. They spend hours on RM15/hr tasks while ignoring the RM200/hr work that moves the needle. This calculator shows your real effective hourly rate — then helps you audit where your hours go so you can delegate the cheap work and focus on what only you can do.
Enter what you actually take home — salary plus any profit distributions.
How are you spending your hours? Adjust the defaults to match your actual week, then see which tasks cost more in your time than they would to delegate.
Order fulfillment & shipping
Delegation cost: RM15/hr
Customer service emails
Delegation cost: RM15/hr
Social media posting
Delegation cost: RM20/hr
Bookkeeping & admin
Delegation cost: RM25/hr
Product photography
Delegation cost: RM30/hr
Marketing strategy
Delegation cost: RM50/hr
Product development
Delegation cost: RM40/hr
Sales & partnerships
Core founder work — keep this
We subtract 2 weeks for holidays and time off. If you genuinely work 52 weeks straight, adjust the calculation — but also consider whether that pace is sustainable. The point of this tool is to make your hours more valuable, not to celebrate working more of them.
Include everything you take out of the business — salary, draws, profit distributions, dividends. Your effective hourly rate should reflect your total compensation for the hours you put in, not just the portion labeled "salary" on your payroll.
That means the task requires specialist skill worth more than your current rate. This is common with marketing strategy or development work. Keep doing those tasks yourself, or invest in growing your rate first by focusing on higher-value activities.
Pick the one task with the biggest gap between your hourly rate and the delegation cost — usually order fulfillment or customer service. Document your process for one week, then hire a part-time VA to take it over. Start with 10 hours/week and scale from there.
Answer a quick set of multiple-choice questions and we'll pinpoint your biggest revenue leaks — and whether we can help plug them.
Find Your Revenue LeaksFree · No obligation · 2 minutes