5 task scenarios to test on real users, structured observation sheets, and a findings framework. Based on Steve Krug's Don't Make Me Think.
Define your test parameters before you start. Clear goals produce useful findings.
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Synthesize what you observed. Separate quick wins from major issues so you know what to fix first.
Source: Steve Krug's "Don't Make Me Think" and "Rocket Surgery Made Easy"
Steve Krug recommends 3-5 users per round. You will uncover roughly 85% of usability issues with just 5 participants. Run multiple small rounds rather than one large study — fix the top issues, then test again.
No. A quiet room, a laptop, and a screen recorder are enough. Tools like Lookback, Maze, or even a Zoom call with screen share work well for remote tests. The key is watching real people attempt real tasks — the setup does not need to be fancy.
As little as possible. Read the task instruction, then stay quiet. Ask "What are you thinking?" if they go silent for more than 10 seconds. Never guide them, hint at answers, or explain how something works — the whole point is to see what happens without help.
Once a month is ideal for active stores. At minimum, test before and after any major redesign, new checkout flow, or navigation change. Regular lightweight testing catches problems before they cost you conversions.
Audit your store's design across 52 checkpoints covering hierarchy, typography, and conversion
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Real examples of product descriptions that sell, with frameworks you can copy
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